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Smartphone hotel bookings lag behind research, why?
Mobile, and in particular, Smartphones are clearly having a huge impact on the travel industry. This article, Overcoming the Mobile Research-Booking Gap, shares some interesting stats on how smartphone...
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3 Step Guide to Increasing Bookings on Corporate Channels
Learn How to Increase Bookings on Corporate Channels With business travel steadily increasing, corporate booking channels are the solution of choice for planning, researching and booking business...
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5 Key Points to Consider for Your Tablet Marketing Strategy
One of my main focuses as Product Manager of Emerging Technologies for VFM Leonardo, is the tablet market and how consumers are using these devices in the travel planning process. The percentage of...
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Meet the Heroes – Hotels Hitting The Bullseye When Targeting Corporate Travelers
It’s no secret that when business travelers are preparing to hit the road they look to the web to book their hotels. Reaching these potential customers – and engaging them with a targeted story that...
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[INFOGRAPHIC] Corporate travelers are mobile, are you?
Corporate travelers are on the move and using mobile devices to plan, research and book their travel. To reach this large segment, it’s important for hotels to develop a multi-platform approach that...
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Top 10 Hospitality Industry Trends for 2013: Positive Outlook for Hoteliers
As a result of new and evolving factors, industry experts are predicting that 2013 will bring positive growth and probably outperform 2012’s results. The shifting trends in social, mobile and video,...
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Visual Merchandising Hero Awards of 2012
2012 has been an exciting year for hotel marketers full of growing trends and innovations. Between the rise of mobile and multi-screen world to the ever popular use of social media in online shopping,...
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What ‘the year of the three-screen hospitality’ actually entails
I recently read an interesting article by Max Starkov called 2013: The year of three-screen hospitality which has raised some questions in my mind. With the immense changes predicted for 2013 digital...
View ArticleNot Your Average Hotel Video: Example of Visual Storytelling through Video
I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel...
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5 Tips to Telling Your Hotel’s Visual Story
Imagine you are looking at a beautiful beach where the sun is full, the water crystal clear and a shadow of a palm tree lines itself upon the sand. Are you bored yet? Sure, we can describe an...
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Webinar Wrap-up: Learn how Visual Storytelling on Social Media can Drive...
In 2012, we saw exciting changes and growth in social media, with popular networks continuing to grow and new ones rising up and gaining traction. Visual storytelling also emerged as an important and...
View Article3 Keys Stories You Can Tell Through Video
I often blog about the need for hotel marketers to create visually compelling stories about their hotels. The great thing is that you don’t have to come up with anything new and brilliant. In “Visual...
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The Hotel Marketer’s Guide to Attracting More Online Travel Shoppers with Video
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story...
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Let Your Visuals do Your Talking!
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’...
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Powerful Visual Stories Drive Bookings [Webinar]
Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals...
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Spring is in the Air, Time to Clean out Your Marketing Closets
With the smell of spring in the air, and summer just around the corner, there’s no better time to take stock in your hotel’s 2013 marketing plan and re-evaluate your digital strategies. As we mentioned...
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4 Tools Every Hotel Marketer Needs to Amplify their Story
Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%. But it’s not just about posting...
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Make Your Content Delicious and Snackable
Snackable content – it’s the newest buzzword that marketers from all industries are using. But what exactly is “snackable content” and how can hotel marketers use it to improve their digital...
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Webinar Wrap Up: Show and Tell: Attracting More Guests through the Power of...
Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times...
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It’s Not What You Say, It’s How You Say It: A Lesson From the Hit TV Series MASH
Some of you may not remember the TV series M.A.S.H, a huge drama/comedy hit in the 80′s about the Korean War. In fact, to this day, after 11 years off the air, the finale episode still boasts the...
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